ONE
It all begins with an idea.
ONE is a 7-part-kit that I designed for boxers. ONE stands for the top. Boxing is a form of art, but quite different from other types of art. A painter can argue that his painting is better than others, it all depends on personal tastes, but a fighter can never argue that his skill is better than other fighters unless he defeats him in the ring.
The 7 packages applied different structures, but the color palette stays the same---black and white because all of the boxing gears within the packages are black and white. The design is targeting fighters and people who are willing to become a fighter in the future. I used to do boxing thus I choose the gears that I believe is essential to boxing training --- gloves, hand wraps,mouth guard, jump rope, hair band, sweat suits, and last but not least, insurance. I applied block printing and acrylic printing techniques to my design.
Logo Design
Physical Packaging Prototypes